Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland

In this week’s report:

  • We have investigated the weight of coverage across the beauty market. Our weight of coverage metric analyses the share of space beauty products have within a page, article or post
  • You will find out the weight of coverage split by media type and category
  • You will discover the like for like Top 10 Publications by Weight of Coverage
  • You will learn insights on what is driving the disparity within the UK and Ireland