In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

This week’s report focuses on the PR contribution of Social Influencers across the UK & Ireland beauty market in January 2019. We analyse YouTube and Instagram for PR mentions as well as social actions. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.

We focus on Social Influencers, brands and products that have performed well against key metrics such as PR mentions, earned media value (EMV) and social engagement. We also provide examples of both paid and unpaid Social Influencer activity for different beauty brands and products.