In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at the PR performance for the skincare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.

We analyse the whole of 2018 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.

In 2018, anti-ageing products and serums were the most popular skincare categories in the UK and Ireland. In this week’s report we have outlined which anti-ageing and serum products have performed particularly well across different media channels. We also take a look into male skincare, presenting the Top 3 performing male skincare products of 2018.