Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…

With Christmas coming up and media coverage focusing on Christmas gifting and advent calendars, this week’s report is focused on PR mentions for gift packs across all our beauty categories in the UK and Ireland. Our beauty categories are cosmetics, fragrance, skincare, haircare and toiletries. We analyse print and online for PR mentions as well as social media for social actions.

Looking at the period between January to October 2018, we focus on a year-on-year comparison of brands and retailers that have performed well and key metrics such as PR mentions, earned media value (EMV) and social engagement. We also highlight the media favourites.