Top 10 Brands creating ‘Lipstick Buzz’ in the UK and Ireland…

In this week’s report, we look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on lipstick category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

Our top 10 for the UK are: Anastasia Beverly Hills, Huda Beauty, Jeffree Star Cosmetics, Laura Mercier, Lime Crime, Makeup Revolution, Morphe, PIXI Beauty, Primark, Smashbox*

Our top 10 for the Irish market are: Anastasia Beverly Hills, Buxom, Inglot, Jeffree Star Cosmetics, Kylie Cosmetics, Makeup Geek, OFRA, Primark, Sigma, Stila .*

*This report only considers the above brands.