Top 10 Haircare Brands Creating a Buzz in the UK and Ireland…

In this week’s report, we look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the haircare category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

This report also presents our star performers. That is, those brands and haircare products that were loved by the media and who achieved outstanding PR results between January and October 2018.

Our top 10 for the UK are: Daniel Hersheson, Green people, KMS, Leonor Greyl, Noughty, OSMO, Peter Thomas Roth, PRO:VOKE, Sisley and System Professional.*

Our top 10 for the Irish market are: Color Wow, Kevin.Murphy, Living Proof, L’Oréal Paris, OUAI, Pureology, Redken, Schwarzkopf, Shu Uemura Art of Hair and Tangle Teezer.*

*This report only considers the above brands.