Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

In this week’s report, we look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the haircare category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

Our top 10 for the UK are: Davines, Evo Hair, IGK Hair, Josh Wood, Kevin Murphy, Label M, Mark Hill, Oribe, Sachajuan and Sam McKnight.*

Our top 10 for the Irish market are: Aussie Haircare, Boots, COLAB, Denman, Joico, Kevin Murphy, Living Proof, Oribe, OUAI and Sachajuan.*

*This report only considers the above brands.