Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…

In this week’s report, we look at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the fragrance category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

This report also presents the star performers. That is, those brands and fragrance products that were

loved by the media and who achieved outstanding PR results between January to September 2018.

Our top 10 for the UK are: Aesop, AERIN, Creed, Floris, Frederic Malle, Goutal Paris, Narciso Rodriguez, Neal’s Yard, Neom Organics, Versace.*

Our top 10 for the Irish market are: Aldi, Atelier Cologne, Chloe, Diptyque, Gucci, Narciso Rodriguez, Thierry Mugler, This Works, Vera Wang, Voya.*

*This report only considers the above brands.