Presenting the 10 most ‘PR progressed’ foundation brands in 2018…

In this week’s report, we look at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the foundation category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

We analyse the performance of these brands against key metrics such as PR mentions, earned media value (EMV) and social engagement. Our top 10 this week are: Benefit, Cover FX, EX1, GOSH Cosmetics, Hourglass, Huda Beauty, IT Cosmetics, LA Girl, Makeup Revolution, Maybelline. *

*This report only considers the above brands.