Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…

In this week’s report, we look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on eye-makeup, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

This report also presents the star performers. That is, those brands and eye-makeup products that were loved by the media and that achieved outstanding PR results between January to September 2018.

Our top 10 for the UK are: Ardell, Barry M, Glossier, Hourglass, IT Cosmetics, Kat Von D Beauty, Lilly Lashes, Make-Up Revolution, Morphe, The Balm.*

Our top 10 for the Irish market are: Ardell, Catrice, ELF Cosmetics, Essence, Iconic London, Kat Von D Beauty. Note Cosmetics, Tarte, The Balm, Too Faced.*

*This report only considers the above brands.