Top 10 Cosmetics Brands Creating a Buzz in the UK and Ireland…

In this week’s report, we look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the cosmetics category, we outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

This report also presents our star performers. That is, those brands and cosmetics products that were

loved by the media and who achieved outstanding PR results between January and October 2018.

Our top 10 for the UK are: BCC (Black Canvas Cosmetics), Beauty Bakerie, Elizabeth Arden, Illamasqua, Jouer, Milani, MUA (Make Up Academy), No7, Smith & Cult, Spectrum.

Our top 10 for the Irish market are: BCC (Black Canvas Cosmetics), Essence, Morphe, NYX Cosmetics, OFRA, Sigma, SOSU by Suzanne Jackson, Tarte, Urban Decay, Zoeva.