In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.

In this week’s report, we included:

  • Mascara’s PR performance as a cosmetics subcategory.
  • Top trending charts showcasing brands with the best PR coverage in the UK and Ireland followed by a more detailed product ranking for the UK territory
  • Top Influencers on YouTube ranked by social actions for both UK and Ireland
  • Brands performance highlights with additional analysis and insights into their coverage drivers and reasons behind their success
  • UK products most loved by the media across print, online and social media channels.