In June 2019, the haircare category had 2,397 organic and #gifted PR mentions across online, print and social media in the UK and Ireland.

In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

We look at the year on year performance of Haircare PR for June and we provide top 10 rankings by mentions, Earned Media Value (EMV) and social engagement for brands, Influencers and retailers. We also look at brand and Influencer performance in Ireland. Finally, we present UK media favourites in June across print, online and social media.