In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…

In this week’s report, we look at the PR performance for the haircare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

We analyse the whole of 2018 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents media favourites– a selection of different haircare products that were loved by the media and that have performed particularly well across different channels in 2018.