In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at PR mentions for gift sets in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The gift set category includes cosmetics, skincare, haircare, fragrance and toiletries.

Looking at December 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

This week’s report also presents media favourites– a selection of gift sets that were loved by the media and that have hence performed particularly well across different channels in December 2018.