In the first half of 2019, over 290 different fragrance brands had organic PR mentions across online, print and social media.

In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.

We analyse the period from January to June 2019 for the UK and Ireland and present the top charts for brands, retailers and influencers around fragrances.  Rankings will be showing the top 10 organised by PR mentions, Earned Media Value (EMV) and social media engagement.

This report also looks at media favourites in the UK – we present the top-ranking product by PR performance from each of the main subcategories – female, male and room fragrances.