In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at the PR performance for the fragrance category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance.

We analyse the whole of 2018 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents media favourites– a selection of male and female fragrances that were loved by the media and that have performed particularly well across different channels in 2018.