In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…

In this week’s report, we look at PR mentions and engagement for the fragrance category in the UK and Ireland.

We analyse the month of March 2019 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This report also looks at media favourites – a selection of female fragrances and room fragrance products that have performed particularly well across different media channels in March 2019.