In May 2019, over 2,500 hashtags related to cosmetics were used on social media for the UK and Ireland.

In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.

We present the charts for the best cosmetics sub-categories, top influencers in both Instagram and YouTube and top retailers associated with cosmetic products. In addition, we looked into the most influential hashtags on Instagram for cosmetics.

In May 2019, the face and eyes subcategories had the highest organic PR mentions within cosmetics. In our report, we will explore the brands and social influencers behind this coverage. We also selected the UK top three favourite cosmetic products for the same period.