In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…

In this week’s report, we look at PR mentions and engagement for the cosmetics category across social media in the UK and Ireland. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

We analyse the month of February 2019 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.