In May 2019, 123 different brands had organic PR mentions for bronzer and shimmer products across online, print and social media.

In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.

We present further insights around the publications with the highest contributions. We looked into the social influencers that stood out in this category and the brands they mentioned.

Throughout the report, we summarise PR performance, content and media and the UK’s top three favourite bronzers and shimmers.