Looking at January to April 2019, over 205 different beauty brands that are defined by the media as vegan or cruelty-free, were mentioned across print, online and social.

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

This report also showcases the UK media favourites –  a selection of products from each media that stood out in January – April 2019.