In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland

In this week’s report, we looked at EMV and social engagement for tanning products. We collected data from the top ranking skincare brands in the UK and Ireland across online, print and social media.

We analysed the month of April 2019, gathering the most remarkable highlights for brands that dominated in the tanning subcategory. We also looked into social reach and engagement on Instagram and YouTube for this product range.

This report also looks at media favourites –  a selection of tanning products that have performed particularly well across different media channels in April 2019.