In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence

This week’s report focuses on the best performing beauty brands across online, print and social media looking at Q1 2019 in the UK and Ireland.

We analyse what was behind the success of the Top 10 beauty brands and look at their coverage in terms of PR mentions and Earned Media Value (EMV). We also focus on the rise of celebrity and influencer brands and their performance in Q1 2019.

This report also looks at media favourites – a selection of beauty products that have performed particularly well across different media channels in Q1 this year.