Trends in the beauty industry are constantly evolving. Therefore, having access to beauty industry insights is key. Here, you will find a range of beauty insights that will help you navigate the competitive landscape. Whether you are after insight reports or yearly reviews, our content will help you and your team build effective PR and marketing strategies.
2021 Fragrance Foundation; Hot off the Press Virtual Event Replay
22 February 2021
Watch a replay of our presentation at the 2021 Fragrance Foundation; Hot off the Press Virtual Event in February. We looked at the data trends within the industry and what happened on Black Friday 2020.
UK & Ireland Beauty Media 2020 Wrap Up Report
17 February 2021
Over the course of 2020, the UK beauty industry saw an 8% increase in editorial earned media value (EMV) and gained 52,862 more mentions compared to 2019. This excludes any impact that Instagram Stories had on the results. Download our new 2020 media wrap up report to learn more.
What’s Next For Brands In 2020’s Seasonal Online Fragrance Sales?
12 November 2020
With Black Friday and Christmas just around the corner, brands are pulling out all the stops for a last-minute revenue boost to save 2020’s diminishing sales.
UK & Ireland 2019 Wrap Up
31 January 2020
In 2019 the Beauty Industry almost tripled in editorial EMV and gained 11,000 more mentions compared to 2018
Entwicklung des deutschen Parfüm-Onlinehandels im Jahr 2019.
29 January 2020
Im Jahr 2019 wurden in der Kategorie der Düfte durchschnittlich 12% Rabatt auf den Händlerpreis gewährt, wobei parfumdreams.de den stärksten Rabatt gewährte.
UK & Ireland Dry Shampoo PR Report
12 December 2019
In UK and Ireland, Dry Shampoo has tripled in EMV and has grown 41% in mentions compared to last year
UK & Ireland Eyeliner PR Report
5 December 2019
In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.
UK & Ireland Suncare PR Report
28 November 2019
In the UK and Ireland Suncare grows 77% in mentions
UK & Ireland Advent Calendars PR Report
20 November 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Face Mask PR Report.
30 October 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Skincare PR Report.
23 October 2019
Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media
UK & Ireland Weight of Coverage PR Report.
15 October 2019
Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland
UK & Ireland Eyebrows PR Report.
9 October 2019
Eyebrows: 88% of EMV generated through Instagram
UK & Ireland Haircare PR Report.
24 September 2019
Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…
UK & Ireland Foundation PR Report.
16 September 2019
Foundation category grows by 25% compared with last year
UK & Ireland Social Media Beauty PR Report.
9 September 2019
As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year
UK & Ireland Lips PR Report.
30 August 2019
In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year
UK & Ireland Moisturisers PR Report.
20 August 2019
In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.
UK & Ireland Mascara PR Report.
14 August 2019
In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.
UK & Ireland Anti-Ageing and Serum PR Report.
8 August 2019
In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)
UK & Ireland Haircare PR Report.
2 August 2019
In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.
UK & Ireland Fragrances PR Report.
24 July 2019
In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.
Report -
UK & Ireland Bronzers and Shimmers PR Report.
12 July 2019
In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.
Report -
UK & Ireland Cosmetics PR Report May 2019.
19 June 2019
In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.
Report -
UK & Ireland Skincare PR Report April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Self-tan Products PR Report April 2019.
19 June 2019
In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland
Report -
UK & Ireland Beauty Brands PR Performance January to March 2019.
19 June 2019
In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence
Report -
UK & Ireland Social Influencers PR Performance March 2019.
19 June 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies
Report -
UK & Ireland Fragrance PR Performance March 2019.
19 June 2019
In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…
Report -
UK & Ireland Eyeshadow PR Performance March 2019.
19 June 2019
In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance February 2019.
19 June 2019
In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance February 2019.
9 April 2019
In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance January 2019.
21 March 2019
In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…
Report -
Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.
28 February 2019
In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance Full Year 2018.
19 February 2019
In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…
Report -
UK & Ireland Skincare PR Performance Full Year 2018.
11 February 2019
In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance Full Year 2018.
4 February 2019
In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance Full Year 2018.
28 January 2019
In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Paid Social Influencer Activity Report 2018.
21 January 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies…
Report -
UK & Ireland Gift Sets PR Performance December 2018.
11 January 2019
In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Social Influencer Report November 2018.
21 December 2018
In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.
14 December 2018
Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
7 December 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Gift Sets & Advent Calendars PR Performance.
30 November 2018
Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.
23 November 2018
Top 10 Haircare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.
16 November 2018
Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.
9 November 2018
Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
1 November 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.
26 October 2018
Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…
2021 Fragrance Foundation; Hot off the Press Virtual Event Replay
22 February 2021
Watch a replay of our presentation at the 2021 Fragrance Foundation; Hot off the Press Virtual Event in February. We looked at the data trends within the industry and what happened on Black Friday 2020.
UK & Ireland Beauty Media 2020 Wrap Up Report
17 February 2021
Over the course of 2020, the UK beauty industry saw an 8% increase in editorial earned media value (EMV) and gained 52,862 more mentions compared to 2019. This excludes any impact that Instagram Stories had on the results. Download our new 2020 media wrap up report to learn more.
What’s Next For Brands In 2020’s Seasonal Online Fragrance Sales?
12 November 2020
With Black Friday and Christmas just around the corner, brands are pulling out all the stops for a last-minute revenue boost to save 2020’s diminishing sales.
UK & Ireland 2019 Wrap Up
31 January 2020
In 2019 the Beauty Industry almost tripled in editorial EMV and gained 11,000 more mentions compared to 2018
Entwicklung des deutschen Parfüm-Onlinehandels im Jahr 2019.
29 January 2020
Im Jahr 2019 wurden in der Kategorie der Düfte durchschnittlich 12% Rabatt auf den Händlerpreis gewährt, wobei parfumdreams.de den stärksten Rabatt gewährte.
UK & Ireland Dry Shampoo PR Report
12 December 2019
In UK and Ireland, Dry Shampoo has tripled in EMV and has grown 41% in mentions compared to last year
UK & Ireland Eyeliner PR Report
5 December 2019
In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.
UK & Ireland Suncare PR Report
28 November 2019
In the UK and Ireland Suncare grows 77% in mentions
UK & Ireland Advent Calendars PR Report
20 November 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Face Mask PR Report.
30 October 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Skincare PR Report.
23 October 2019
Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media
UK & Ireland Weight of Coverage PR Report.
15 October 2019
Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland
UK & Ireland Eyebrows PR Report.
9 October 2019
Eyebrows: 88% of EMV generated through Instagram
UK & Ireland Haircare PR Report.
24 September 2019
Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…
UK & Ireland Foundation PR Report.
16 September 2019
Foundation category grows by 25% compared with last year
UK & Ireland Social Media Beauty PR Report.
9 September 2019
As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year
UK & Ireland Lips PR Report.
30 August 2019
In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year
UK & Ireland Moisturisers PR Report.
20 August 2019
In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.
UK & Ireland Mascara PR Report.
14 August 2019
In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.
UK & Ireland Anti-Ageing and Serum PR Report.
8 August 2019
In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)
UK & Ireland Haircare PR Report.
2 August 2019
In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.
UK & Ireland Fragrances PR Report.
24 July 2019
In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.
Report -
UK & Ireland Bronzers and Shimmers PR Report.
12 July 2019
In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.
Report -
UK & Ireland Cosmetics PR Report May 2019.
19 June 2019
In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.
Report -
UK & Ireland Skincare PR Report April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Self-tan Products PR Report April 2019.
19 June 2019
In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland
Report -
UK & Ireland Beauty Brands PR Performance January to March 2019.
19 June 2019
In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence
Report -
UK & Ireland Social Influencers PR Performance March 2019.
19 June 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies
Report -
UK & Ireland Fragrance PR Performance March 2019.
19 June 2019
In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…
Report -
UK & Ireland Eyeshadow PR Performance March 2019.
19 June 2019
In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance February 2019.
19 June 2019
In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance February 2019.
9 April 2019
In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance January 2019.
21 March 2019
In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…
Report -
Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.
28 February 2019
In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance Full Year 2018.
19 February 2019
In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…
Report -
UK & Ireland Skincare PR Performance Full Year 2018.
11 February 2019
In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance Full Year 2018.
4 February 2019
In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance Full Year 2018.
28 January 2019
In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Paid Social Influencer Activity Report 2018.
21 January 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies…
Report -
UK & Ireland Gift Sets PR Performance December 2018.
11 January 2019
In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Social Influencer Report November 2018.
21 December 2018
In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.
14 December 2018
Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
7 December 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Gift Sets & Advent Calendars PR Performance.
30 November 2018
Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.
23 November 2018
Top 10 Haircare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.
16 November 2018
Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.
9 November 2018
Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
1 November 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.
26 October 2018
Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…
2021 Fragrance Foundation; Hot off the Press Virtual Event Replay
22 February 2021
Watch a replay of our presentation at the 2021 Fragrance Foundation; Hot off the Press Virtual Event in February. We looked at the data trends within the industry and what happened on Black Friday 2020.
UK & Ireland Beauty Media 2020 Wrap Up Report
17 February 2021
Over the course of 2020, the UK beauty industry saw an 8% increase in editorial earned media value (EMV) and gained 52,862 more mentions compared to 2019. This excludes any impact that Instagram Stories had on the results. Download our new 2020 media wrap up report to learn more.
What’s Next For Brands In 2020’s Seasonal Online Fragrance Sales?
12 November 2020
With Black Friday and Christmas just around the corner, brands are pulling out all the stops for a last-minute revenue boost to save 2020’s diminishing sales.
UK & Ireland 2019 Wrap Up
31 January 2020
In 2019 the Beauty Industry almost tripled in editorial EMV and gained 11,000 more mentions compared to 2018
Entwicklung des deutschen Parfüm-Onlinehandels im Jahr 2019.
29 January 2020
Im Jahr 2019 wurden in der Kategorie der Düfte durchschnittlich 12% Rabatt auf den Händlerpreis gewährt, wobei parfumdreams.de den stärksten Rabatt gewährte.
UK & Ireland Dry Shampoo PR Report
12 December 2019
In UK and Ireland, Dry Shampoo has tripled in EMV and has grown 41% in mentions compared to last year
UK & Ireland Eyeliner PR Report
5 December 2019
In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.
UK & Ireland Suncare PR Report
28 November 2019
In the UK and Ireland Suncare grows 77% in mentions
UK & Ireland Advent Calendars PR Report
20 November 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Face Mask PR Report.
30 October 2019
In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year
UK & Ireland Skincare PR Report.
23 October 2019
Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media
UK & Ireland Weight of Coverage PR Report.
15 October 2019
Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland
UK & Ireland Eyebrows PR Report.
9 October 2019
Eyebrows: 88% of EMV generated through Instagram
UK & Ireland Haircare PR Report.
24 September 2019
Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…
UK & Ireland Foundation PR Report.
16 September 2019
Foundation category grows by 25% compared with last year
UK & Ireland Social Media Beauty PR Report.
9 September 2019
As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year
UK & Ireland Lips PR Report.
30 August 2019
In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year
UK & Ireland Moisturisers PR Report.
20 August 2019
In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.
UK & Ireland Mascara PR Report.
14 August 2019
In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.
UK & Ireland Anti-Ageing and Serum PR Report.
8 August 2019
In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)
UK & Ireland Haircare PR Report.
2 August 2019
In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.
UK & Ireland Fragrances PR Report.
24 July 2019
In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.
Report -
UK & Ireland Bronzers and Shimmers PR Report.
12 July 2019
In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.
Report -
UK & Ireland Cosmetics PR Report May 2019.
19 June 2019
In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.
Report -
UK & Ireland Skincare PR Report April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.
19 June 2019
In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.
Report -
UK & Ireland Self-tan Products PR Report April 2019.
19 June 2019
In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland
Report -
UK & Ireland Beauty Brands PR Performance January to March 2019.
19 June 2019
In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence
Report -
UK & Ireland Social Influencers PR Performance March 2019.
19 June 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies
Report -
UK & Ireland Fragrance PR Performance March 2019.
19 June 2019
In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…
Report -
UK & Ireland Eyeshadow PR Performance March 2019.
19 June 2019
In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance February 2019.
19 June 2019
In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance February 2019.
9 April 2019
In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance January 2019.
21 March 2019
In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…
Report -
Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.
28 February 2019
In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Cosmetics PR Performance Full Year 2018.
19 February 2019
In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…
Report -
UK & Ireland Skincare PR Performance Full Year 2018.
11 February 2019
In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Haircare PR Performance Full Year 2018.
4 February 2019
In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…
Report -
UK & Ireland Fragrance PR Performance Full Year 2018.
28 January 2019
In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Paid Social Influencer Activity Report 2018.
21 January 2019
Social Media and Influencer marketing is essential to beauty brand’s communication strategies…
Report -
UK & Ireland Gift Sets PR Performance December 2018.
11 January 2019
In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…
Report -
UK & Ireland Social Influencer Report November 2018.
21 December 2018
In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.
14 December 2018
Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
7 December 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Gift Sets & Advent Calendars PR Performance.
30 November 2018
Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.
23 November 2018
Top 10 Haircare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.
16 November 2018
Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.
9 November 2018
Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.
1 November 2018
Top 10 Skincare Brands creating a Buzz in the UK and Ireland…
Report -
UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.
26 October 2018
Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…