Whether you are looking for tips on how to optimise your social media campaign, advice for streamlining your data collection, or simply the latest beauty industry trends. Here you will find a range of top-quality content designed to help you get the most out of your opportunities.
Marketing.
Part of every marketer’s job is to show that what they’re doing is valuable. Here, you’ll find a number of articles designed to help you get the most from your campaigns — no matter what your goal is. Whether you want to learn more about influencer marketing or ways of using data, we’ve got something for you.
How to Ensure Your Beauty Influencer Programs Will Drive Success
25 February 2021
How Much Should I Invest in Influencer Marketing for a Strong ROI?
23 February 2021
4 Reasons to Benchmark Editorial Performance Against Competitors
16 February 2021
The Importance of a Clear Pricing Strategy for Retailers
9 February 2021
How Do I Engage with Retailers When I Can’t Talk About Price?
4 February 2021
The Importance of Amazon in Beauty eCommerce
2 February 2021
How Can I Link ROI to Beauty Influencer Campaigns?
26 January 2021
3 Things to Know When Investing in a Brand Ambassador
21 January 2021
5 Ways to Measure Authenticity of Beauty Influencers
19 January 2021
7 of the Best Ways Beauty Brands Are Using TikTok
12 January 2021
How COVID-19 is driving digital transformation in the beauty industry
29 December 2020
9 Need-to-Know Insights From the Digital Fragrance Market in 2020
24 December 2020
Why Automated Tracking of Online Co-Op Advertising is Vital to Increasing Sales
22 December 2020
Why beauty brands should use data to monitor competitor pricing
17 December 2020
Why You Need to Track Promotional Activities Using eTail Analytics
15 December 2020
5 Components of Retailer Ad Compliance and How to Check Them
10 December 2020
Your 3-Point Guide to Optimising the Digital Shelf for Fragrance
8 December 2020
How to Gain Competitive Advantage Using eCommerce Analytics
3 December 2020
How 2020 is Changing the Fragrance Market’s Gifting Landscape
1 December 2020
How Brands Are Driving Innovation in Beauty eCommerce
26 November 2020
How Fragrance Brands Can Boost Their Christmas Co-op Ads
24 November 2020
How to Measure Online Fragrance Stock levels During the Holiday Period
19 November 2020
4 Ways to Maintain Fragrance Brand Equity During Peak Sales Periods
17 November 2020
Why Brands Need to Track Christmas Promotional Activities with eRetail Analytics
12 November 2020
Why Fragrance Brands Should Rethink Online Stock Levels This Christmas
10 November 2020
How SEO Helps Brands Win the Digital Shelf
5 November 2020
5 Tips for Increasing Online Fragrance Sales This Christmas
3 November 2020
Why Standardisation of Media Analysis is Important to Global Teams
27 October 2020
5 Reasons Beauty Co-op Retailer Ads Fail
22 October 2020
10 Fragrance Industry Statistics Brands Need To Know
20 October 2020
The importance of images on the digital beauty shelf
15 October 2020
How Beauty Brands Can Prepare For Black Friday
13 October 2020
What we can learn from beauty digital disruptors
9 October 2020
How to Use Fragrance eRetail Analytics to Increase Sales
6 October 2020
How To Get The Most From Beauty Retailers With Ad Tracking
29 September 2020
3 Ways Ad Tracking Can Boost Your Share of Voice on Third Party e-Retailers
25 September 2020
Prestige Beauty: Moving from Bricks and Mortar to Digital Disruption
23 September 2020
Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry
9 December 2019
How To Pick Your Competitive Benchmarks
22 August 2019
3 Reporting Tools To Get the Most Out of Your eCommerce Strategy
22 August 2019
How To Do a Competitors Analysis in 7 Easy Steps
22 August 2019
Data-Driven Decision Making: 5 Practical Steps for Businesses
21 August 2019
Advice for Beauty Brands: How To Plan Your Product Launch
21 August 2019
Market Research Methods: 4 Ways to Streamline Your Process
16 August 2019
How To Build a Successful Influencer Marketing Strategy
29 July 2019
6 Mistakes To Avoid With Your Instagram Marketing Strategy
24 July 2019
What is Social Media Monitoring, and Why Is It Key for Audience Research?
20 June 2019
PR Crisis Management: Tools and Tips for Comms Teams
20 June 2019
The Future of Ecommerce: 9 Essential Beauty Industry Statistics
29 April 2019
3 Ways of Using Data to Track Consumer Buying Behaviour
29 April 2019