Whether you are looking for tips on how to optimise your social media campaign, advice for streamlining your data collection, or simply the latest beauty industry trends. Here you will find a range of top-quality content designed to help you get the most out of your opportunities.
Marketing.
Part of every marketer’s job is to show that what they’re doing is valuable. Here, you’ll find a number of articles designed to help you get the most from your campaigns — no matter what your goal is. Whether you want to learn more about influencer marketing or ways of using data, we’ve got something for you.
How Brands Are Driving Innovation in Beauty eCommerce
26 November 2020
How Fragrance Brands Can Boost Their Christmas Co-op Ads
24 November 2020
How to Measure Online Fragrance Stock levels During the Holiday Period
19 November 2020
4 Ways to Maintain Fragrance Brand Equity During Peak Sales Periods
17 November 2020
Why Brands Need to Track Christmas Promotional Activities with eRetail Analytics
12 November 2020
Why Fragrance Brands Should Rethink Online Stock Levels This Christmas
10 November 2020
How SEO Helps Brands Win the Digital Shelf
5 November 2020
5 Tips for Increasing Online Fragrance Sales This Christmas
3 November 2020
Why Standardisation of Media Analysis is Important to Global Teams
27 October 2020
5 Reasons Beauty Co-op Retailer Ads Fail
22 October 2020
10 Fragrance Industry Statistics Brands Need To Know
20 October 2020
The importance of images on the digital beauty shelf
15 October 2020
How Beauty Brands Can Prepare For Black Friday
13 October 2020
What we can learn from beauty digital disruptors
9 October 2020
How to Use Fragrance eRetail Analytics to Increase Sales
6 October 2020
How To Get The Most From Beauty Retailers With Ad Tracking
29 September 2020
3 Ways Ad Tracking Can Boost Your Share of Voice on Third Party e-Retailers
25 September 2020
Prestige Beauty: Moving from Bricks and Mortar to Digital Disruption
23 September 2020
Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry
9 December 2019
How To Pick Your Competitive Benchmarks
22 August 2019
3 Reporting Tools To Get the Most Out of Your eCommerce Strategy
22 August 2019
How To Do a Competitors Analysis in 7 Easy Steps
22 August 2019
Data-Driven Decision Making: 5 Practical Steps for Businesses
21 August 2019
Advice for Beauty Brands: How To Plan Your Product Launch
21 August 2019
Market Research Methods: 4 Ways to Streamline Your Process
16 August 2019
How To Build a Successful Influencer Marketing Strategy
29 July 2019
6 Mistakes To Avoid With Your Instagram Marketing Strategy
24 July 2019
What is Social Media Monitoring, and Why Is It Key for Audience Research?
20 June 2019
PR Crisis Management: Tools and Tips for Comms Teams
20 June 2019
The Future of Ecommerce: 9 Essential Beauty Industry Statistics
29 April 2019
3 Ways of Using Data to Track Consumer Buying Behaviour
29 April 2019