Marketing. Archives - My Market Insight

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

Advent calendars are one of the most loved Pre Christmas traditions: a creative way to count down the 24 days of December ending on Christmas Eve. Since the 19th Century (when the tradition started), advent calendars have been produced in different forms and styles. Today they can be quite innovative, especially in the beauty industry. […]

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How To Pick Your Competitive Benchmarks

Beauty brands, large and small, need to take the time to ask two simple questions: “How well are we doing compared to our competitors?” and “What can we do better?”. This is competitive benchmarking in a nutshell. Benchmarking involves measuring your marketing and eCommerce performance against your competitors. It’s especially useful for highlighting the areas […]

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3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

For your online beauty business, your eCommerce strategy is your roadmap: it sets out what you’re going to do to maximise sales — helping you decide how best to use your resources and keep your marketing team on track. So with your strategy in place, what happens next? This is where reporting comes in. Reporting […]

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How To Do a Competitors Analysis in 7 Easy Steps

The ever-evolving beauty industry is exciting — but there is a flip side to this: namely, the constant stream of new entrants to the market. To keep your product offerings relevant, it’s crucial to keep a keen eye on the competition. This is where competitors analysis comes in. As its name suggests, this type of […]

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Data-Driven Decision Making: 5 Practical Steps for Businesses

In the beauty industry, change is a fact of life. Customer sentiment is fickle, trends can emerge in an instant, and trying to keep up can present both challenges and opportunities. From small independent brands through to big household names, the beauty industry ‘winners’ tend to have one thing in common: an ability to pre-empt […]

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Advice for Beauty Brands: How To Plan Your Product Launch

The size of the global beauty market looks set to balloon from $465bn in 2017 to $750bn in 2024. This is a space that’s full of opportunity — but it’s also one where competition is fierce. If you’re going to cut through the noise of the marketplace, it’s crucial to make your beauty product launch […]

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Market Research Methods: 4 Ways to Streamline Your Process

In the beauty sphere, change is constant. Trends, buyer behaviour, customer expectations, your list of competitors: these can all shift rapidly — and keeping track of it all requires access to up-to-date market research. From snap polls on Facebook through to highly detailed studies on the state of the market, the term ‘market research’ covers […]

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How To Build a Successful Influencer Marketing Strategy

With the rise of the social media influencer, it has never been easier for consumers to get recommendations, hints, tips and inspiration from people who really know their stuff. A true influencer has the power to persuade others to act in a certain way – so influencer marketing involves harnessing that power for the good […]

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6 Mistakes To Avoid With Your Instagram Marketing Strategy

With its billion-plus users, the potential value of Instagram for your brand is impossible to ignore. 72% of Instagram users have made fashion, beauty or style-related purchases directly after seeing something on it; a stat that shows why beauty marketers have a special reason to make Instagram a central part of their marketing strategy. As […]

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What is Social Media Monitoring, and Why Is It Key for Audience Research?

Music, fashion, culture, real people: far more than any corporate marketing department, these are what really shape the beauty industry. To keep track of what’s happening out there, however, brands need to know how to listen. This brings us to social media monitoring: a type of audience research that involves identifying and analysing the conversations […]

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PR Crisis Management: Tools and Tips for Comms Teams

PR crises come in many flavours, and it isn’t just the Cambridge Analytica or VW-style corporate scandals that you have to worry about. With social media as important as ever, all it needs is a single unfortunate hashtag, a misinterpreted ad or a bad day at the office for one post to make a big […]

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The Future of Ecommerce: 9 Essential Beauty Industry Statistics

The beauty industry is expected to see significant growth over the coming years. And yet, from the onward march of Amazon to the collapse of so many high street giants, these are undoubtedly challenging times for beauty. The industry is changing — and so are consumer expectations. Brands need to stay up-to-date with the latest […]

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3 Ways of Using Data to Track Consumer Buying Behaviour

The ability to monitor and analyse data has become increasingly accessible over recent years — and it’s more important than ever for businesses to properly utilise it. Data-driven organisations are 23 times more likely to acquire new customers, six times as likely to retain new customers — and 19 times as likely to be profitable compared […]

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Marketing.

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

How To Pick Your Competitive Benchmarks

How To Pick Your Competitive Benchmarks

3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

How To Do a Competitors Analysis in 7 Easy Steps

How To Do a Competitors Analysis in 7 Easy Steps

Data-Driven Decision Making: 5 Practical Steps for Businesses

Data-Driven Decision Making: 5 Practical Steps for Businesses

Advice for Beauty Brands: How To Plan Your Product Launch

Advice for Beauty Brands: How To Plan Your Product Launch

Market Research Methods: 4 Ways to Streamline Your Process

Market Research Methods: 4 Ways to Streamline Your Process

How To Build a Successful Influencer Marketing Strategy

How To Build a Successful Influencer Marketing Strategy

6 Mistakes To Avoid With Your Instagram Marketing Strategy

6 Mistakes To Avoid With Your Instagram Marketing Strategy

What is Social Media Monitoring, and Why Is It Key for Audience Research?

What is Social Media Monitoring, and Why Is It Key for Audience Research?

PR Crisis Management: Tools and Tips for Comms Teams

PR Crisis Management: Tools and Tips for Comms Teams

The Future of Ecommerce: 9 Essential Beauty Industry Statistics

The Future of Ecommerce: 9 Essential Beauty Industry Statistics

3 Ways of Using Data to Track Consumer Buying Behaviour

3 Ways of Using Data to Track Consumer Buying Behaviour

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