Whether you are looking for tips on how to optimise your social media campaign, advice for streamlining your data collection, or simply the latest beauty industry trends. Here you will find a range of top-quality content designed to help you get the most out of your opportunities.



Part of every marketer’s job is to show that what they’re doing is valuable. Here, you’ll find a number of articles designed to help you get the most from your campaigns — no matter what your goal is. Whether you want to learn more about influencer marketing or ways of using data, we’ve got something for you.

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

9 December 2019

How To Pick Your Competitive Benchmarks

22 August 2019

3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

22 August 2019

How To Do a Competitors Analysis in 7 Easy Steps

22 August 2019

Data-Driven Decision Making: 5 Practical Steps for Businesses

21 August 2019

Advice for Beauty Brands: How To Plan Your Product Launch

21 August 2019

Market Research Methods: 4 Ways to Streamline Your Process

16 August 2019

How To Build a Successful Influencer Marketing Strategy

29 July 2019

6 Mistakes To Avoid With Your Instagram Marketing Strategy

24 July 2019

What is Social Media Monitoring, and Why Is It Key for Audience Research?

20 June 2019

PR Crisis Management: Tools and Tips for Comms Teams

20 June 2019

The Future of Ecommerce: 9 Essential Beauty Industry Statistics

29 April 2019

3 Ways of Using Data to Track Consumer Buying Behaviour

29 April 2019