Whether you are looking for tips on how to optimise your social media campaign, advice for streamlining your data collection, or simply the latest beauty industry trends. Here you will find a range of top-quality content designed to help you get the most out of your opportunities.



Part of every marketer’s job is to show that what they’re doing is valuable. Here, you’ll find a number of articles designed to help you get the most from your campaigns — no matter what your goal is. Whether you want to learn more about influencer marketing or ways of using data, we’ve got something for you.

How to Ensure Your Beauty Influencer Programs Will Drive Success

25 February 2021

How Much Should I Invest in Influencer Marketing for a Strong ROI?

23 February 2021

4 Reasons to Benchmark Editorial Performance Against Competitors

16 February 2021

The Importance of a Clear Pricing Strategy for Retailers

9 February 2021

How Do I Engage with Retailers When I Can’t Talk About Price?

4 February 2021

The Importance of Amazon in Beauty eCommerce

2 February 2021

How Can I Link ROI to Beauty Influencer Campaigns?

26 January 2021

3 Things to Know When Investing in a Brand Ambassador

21 January 2021

5 Ways to Measure Authenticity of Beauty Influencers

19 January 2021

7 of the Best Ways Beauty Brands Are Using TikTok

12 January 2021

How COVID-19 is driving digital transformation in the beauty industry

29 December 2020

9 Need-to-Know Insights From the Digital Fragrance Market in 2020

24 December 2020

Why Automated Tracking of Online Co-Op Advertising is Vital to Increasing Sales

22 December 2020

Why beauty brands should use data to monitor competitor pricing

17 December 2020

Why You Need to Track Promotional Activities Using eTail Analytics

15 December 2020

5 Components of Retailer Ad Compliance and How to Check Them

10 December 2020

Your 3-Point Guide to Optimising the Digital Shelf for Fragrance

8 December 2020

How to Gain Competitive Advantage Using eCommerce Analytics

3 December 2020

How 2020 is Changing the Fragrance Market’s Gifting Landscape

1 December 2020

How Brands Are Driving Innovation in Beauty eCommerce

26 November 2020

How Fragrance Brands Can Boost Their Christmas Co-op Ads

24 November 2020

How to Measure Online Fragrance Stock levels During the Holiday Period

19 November 2020

4 Ways to Maintain Fragrance Brand Equity During Peak Sales Periods

17 November 2020

Why Brands Need to Track Christmas Promotional Activities with eRetail Analytics

12 November 2020

Why Fragrance Brands Should Rethink Online Stock Levels This Christmas

10 November 2020

How SEO Helps Brands Win the Digital Shelf

5 November 2020

5 Tips for Increasing Online Fragrance Sales This Christmas

3 November 2020

Why Standardisation of Media Analysis is Important to Global Teams

27 October 2020

5 Reasons Beauty
Co-op Retailer Ads Fail

22 October 2020

10 Fragrance Industry Statistics Brands Need To Know

20 October 2020

The importance of images on the digital beauty shelf

15 October 2020

How Beauty Brands Can Prepare For Black Friday

13 October 2020

What we can learn from beauty digital disruptors

9 October 2020

How to Use Fragrance eRetail Analytics to Increase Sales

6 October 2020

How To Get The Most From Beauty Retailers With Ad Tracking

29 September 2020

3 Ways Ad Tracking Can Boost Your Share of Voice on Third Party e-Retailers

25 September 2020

Prestige Beauty: Moving from Bricks and Mortar to Digital Disruption

23 September 2020

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

9 December 2019

How To Pick Your Competitive Benchmarks

22 August 2019

3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

22 August 2019

How To Do a Competitors Analysis in 7 Easy Steps

22 August 2019

Data-Driven Decision Making: 5 Practical Steps for Businesses

21 August 2019

Advice for Beauty Brands: How To Plan Your Product Launch

21 August 2019

Market Research Methods: 4 Ways to Streamline Your Process

16 August 2019

How To Build a Successful Influencer Marketing Strategy

29 July 2019

6 Mistakes To Avoid With Your Instagram Marketing Strategy

24 July 2019

What is Social Media Monitoring, and Why Is It Key for Audience Research?

20 June 2019

PR Crisis Management: Tools and Tips for Comms Teams

20 June 2019

The Future of Ecommerce: 9 Essential Beauty Industry Statistics

29 April 2019

3 Ways of Using Data to Track Consumer Buying Behaviour

29 April 2019