My Market Insight (MMI) is a wholly-owned subsidiary of WISE Analytics and was formally known as Mymarketmonitor.com (MMM). In July 2015, WISE Analytics Ltd acquired MMM which is the company who, back in 2005, designed the original Media View product with the beauty industry for the beauty industry.
Prior to 2005, the business was known as Paperclip, which had provided press cuttings and media evaluation services since the 1970’s. The heritage of MMI and its CEO is media intelligence. We are a second-generation family business who’s roots lie in the reading and presentation of press cuttings. Our founder is Mike Ramseyer who is the stepfather of the current CEO, Christian Eckley.
Moving forward into the 2020’s, our mission is to collect, clarify and connect beauty media and eCommerce data to help the beauty industry make more informed marketing decisions. We are a relationship-focused business that employs bold and motivated people who are themselves focused on supporting our clients move beyond data intelligence.Learn More
Our unique fusion of cutting-edge technologies and in-depth human analysis provides market leading data that enables you to have a complete view of your market.
Our data insights allow us to deliver tailored services and contribute significantly to our clients’ PR, Communications, Online Advertising, Social Media and eCommerce strategies.
We only serve the beauty industry. We uphold the highest standards of data quality to deliver clean, trusted and easy-to-access data.
MEET THE TEAM.